Moving Day — Brand Identity Guide

01 — Logo

Your mark,
cleaned up.

The full wordmark and the standalone icon, in the two core pairings: Forest on Cream and Paper on Ink. Use the wordmark wherever there's room; let the icon stand on its own for avatars, favicons, and tight placements. Hover any logo to download it.

Wordmark — Forest · on Cream

Wordmark — Paper · on Ink

Icon — Forest · avatar / favicon

Icon — Paper · on Ink

02 — Color

Six colors.
One system.

Forest on Cream is the signature. Deep Forest carries the darkest surfaces, Sage is the one bright note on dark, and Paper and Ink handle surfaces and text. Click any swatch to copy its HEX.

Forest#1F3D2E

Deep Forest#14291F

Sage#C4D9CB

Cream#E8E1D0

Paper#FBF8F0

Ink#15140F

Forest

#1F3D2E
RGB 31 61 46
CMYK 49 0 25 76

Deep Forest

#14291F
RGB 20 41 31
CMYK 51 0 24 84

Sage

#C4D9CB
RGB 196 217 203
CMYK 10 0 6 15

Cream

#E8E1D0
RGB 232 225 208
CMYK 0 3 10 9

Paper

#FBF8F0
RGB 251 248 240
CMYK 0 1 4 2

Ink

#15140F
RGB 21 20 15
CMYK 0 5 29 92

03 — Typography

Three faces.
One voice.

Bebas Neue sets the wordmark and big all-caps brand statements. Instrument Serif carries taglines and editorial emphasis. Geist does the everyday work — body, navigation, captions, and UI.

Display · Bebas Neue

Every day is moving day

Bebas Neue — Regular

The wordmark and large all-caps brand statements (social, merch). Reserved for brand moments — not body copy or long headlines.

Editorial · Instrument Serif

Time to move in.

Instrument Serif — Regular & Italic

Taglines, headline accents, and the occasional pulled line.

Text · Geist

A sharper brand,

delivered in

seven days.

Look behind the brand.

Geist — 300 / 400 / 500 / 600

Body, navigation, eyebrows, buttons, captions, UI.

04 — In Use

How it looks
in the real world.

Real placements built from the approved files: a consistent brand identity across your digital presence and beyond — website, social channels, merch, and presentations.

Social avatar

What We OfferHow It WorksPricing

The Brand Cleanup Sprint

It’s Moving Day
for your business

Apply for a Sprint →

Website header

Brand Cleanupinfo@movingdaybrand.com
movingdaybrand.com

Business card

05 — Guidelines

A few rules
worth keeping.

Simple rules to keep the Moving Day mark sharp and consistent everywhere it shows up.

Do this

Use approved logo versions only
Keep clear space around the mark
Reverse to Paper on dark backgrounds
Use the icon for avatars and favicons
Pair colors from the approved palette
Let the mark breathe

Not this

Stretch, rotate, or distort the mark
Place Forest on a dark field
Recolor outside the approved palette
Add shadows, gradients, or effects
Crowd the logo with other elements
Rebuild or redraw the icon

06 — Files

Everything you need,
ready to use.

Each asset is previewed below. Grab any logo as a PNG (for web and quick use) or an SVG (vector, scales infinitely). Hover a format to download it, or take the whole bundle in one click.

Wordmark — Forest

On light backgrounds

PNG SVG

Wordmark — Paper

On dark backgrounds

PNG SVG

Icon — Forest

Favicons · on light

PNG SVG

Icon — Paper

Reversed · on dark

PNG SVG