Invisible Challenge · Brand Identity Guide
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Brand Identity Guide
Invisible Challenge wordmark
Mental Health Advocacy

One day at a time

Includes
Logos · Color · Typography · Guidelines · Files
Delivered
June 2026
Assets
8 files
Category
Mental Health / Community
Designed by
Moving Day

01 — Logo

Your mark,
cleaned up.

The full wordmark, the standalone icon (spark), and approved background versions. Use the full wordmark wherever there is room; let the icon stand on its own for avatars, favicons, and tight placements. Hover any logo to download it.

Invisible Challenge wordmark, black
Wordmark — Black · on light
Invisible Challenge wordmark, white
Wordmark — White · on dark
Icon, black
Icon — Black · avatar / favicon
Icon, white
Icon — White · avatar / favicon
One Day At A Time tagline lockup Tagline lockup — “One Day At A Time” · apparel & embroidery

02 — Color

Four colors.
One clear voice.

A high-contrast, confident palette. Ink black and pure white do the heavy lifting; deep brown is a warm accent and warm sand is a soft supporting field. Click any swatch to copy its HEX.

Ink Black#000000
Pure White#FFFFFF
Deep Brown#4E312D
Warm Sand#C7B299
Ink Black
#000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Pure White
#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Deep Brown
#4E312D
RGB 78, 49, 45
CMYK 0, 37, 42, 69
Warm Sand
#C7B299
RGB 199, 178, 153
CMYK 0, 11, 23, 22

03 — Typography

One typeface.
Two weights.

The Invisible Challenge wordmark is set in Acumin Pro ExtraCondensed: “INVISIBLE” in Semibold Italic with the spark in place of the “N,” and “CHALLENGE” in Extra Light. Both weights are embedded in this guide.

Wordmark
Invisible Challenge wordmark
Acumin Pro ExtraCondensed — Semibold Italic / Extra Light
Licensed Adobe typeface · embedded
Use for: the wordmark, headlines, and brand moments. The spark always replaces the “N” in INVISIBLE.
Tagline: “One Day At A Time” uses the same family and the same spark-for-“N” (in “ONE”); its lockup can flex by application. Body text: Acumin ExtraCondensed is a display face, so long paragraphs and UI copy are set in a clean neutral sans to stay readable. Reserve Acumin for brand moments, not body blocks.

04 — In Use

How it looks
in the real world.

Real placements built from the approved files: the icon as a profile avatar, the wordmark as a site header, the brand on a card, and a social statement.

Profile avatar
Profile avatar
Invisible Challenge header
About UsShopCommunity
Mental Health Advocacy
One Day At A Time tagline lockup
Ignite the conversation
Website header
Invisible Challenge wordmark
Mental Health Advocacymatteo@invisiblechallenge.org
invisiblechallenge.org
Business card

05 — Guidelines

A few rules
worth keeping.

Simple rules to keep the Invisible Challenge mark sharp and consistent everywhere it shows up.

Do this
  • Use approved logo versions only
  • Keep clear space around the mark
  • Reverse to white on dark backgrounds
  • Use the icon for avatars and favicons
  • Pair the bold italic with extra-light
  • Use brown and sand as accents
Not this
  • Stretch, rotate, or distort the mark
  • Place the black logo on dark fields
  • Recolor outside the approved palette
  • Add shadows, gradients, or effects
  • Crowd the logo with other elements
  • Rebuild or redraw the icon

06 — Files

Everything you need,
ready to use.

Each asset is previewed below. Grab any logo as a PNG (for web and quick use) or an SVG (vector, scales infinitely). Hover a format to download it, or take the whole bundle in one click.

Wordmark — Black
Light backgrounds
PNGSVG
Wordmark — White
Dark backgrounds
PNGSVG
Icon — Black
Avatars · favicons
PNGSVG
Icon — White
Dark · reversed
PNGSVG
Tagline Lockup — Black
Apparel · embroidery
PNGSVG
Tagline Lockup — White
Dark · reversed
PNGSVG
Profile / Social Asset
Social avatars
JPG
Color Palette
HEX · RGB · CMYK
PNG
Brand Identity Guide
Brand Identity Guide — PDF
A clean, print-ready PDF of this full guide for vendors, printers, and partners. Downloads instantly.
Download all assets

One ZIP, organized into PNG and SVG folders: both wordmarks, both icons, both tagline lockups, the profile asset, and the color palette.

Download ZIP

Note: Acumin Pro ExtraCondensed is a licensed Adobe typeface. It is embedded in this guide for display, but font files are not redistributed as part of the asset package — license it through Adobe Fonts for your own use.

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